Lessons in this course
About the courseWith so many digital ad formats available, choosing the right ones for your campaigns can be challenging. There are so many factors to consider: who is your audience and where do they consume content? What do you want to achieve? And how will you know if your campaigns are successful?
Your teams will…
- Identify goals and KPIs you should use to monitor your advertising activity
- Feel more confident discussing different digital ad formats and A/B testing
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