Lessons in this course
About the courseIn the digital world, personalization isn’t just a ‘nice to have’, it’s essential - but how do companies ensure they can deliver personalized experiences to audiences? Campaigns powered by effective targeting all start with the same thing: collecting the right data.
Your teams will…
- Recognise and understand the types of data needed to target your audience
- Ask better questions around the collection and analysis of data against business goals
- Gain confidence in setting effective goals and KPIs around data, and measuring activity
Average rating out of 5
Average increase in knowledge