Lessons in this course
Data & Targeting Essentials
Collecting, storing & analyzing customer data
Data & Targeting Best Practice
Using customer data to drive effective campaigns
About the courseIn the digital world, personalization isn’t just a ‘nice to have’, it’s essential - but how do companies ensure they can deliver personalized experiences to audiences? Campaigns powered by effective targeting all start with the same thing: collecting the right data.
Your teams will…
- Recognise and understand the types of data needed to target your audience
- Ask better questions around the collection and analysis of data against business goals
- Gain confidence in setting effective goals and KPIs around data, and measuring activity
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