Data Targeting Marketing Training Courses & Lessons

Lessons in this course

Data & Targeting Essentials

Collecting, storing & analyzing customer data

Data & Targeting Best Practice

Using customer data to drive effective campaigns

Lesson trailer

About the course

In the digital world, personalization isn’t just a ‘nice to have’, it’s essential - but how do companies ensure they can deliver personalized experiences to audiences? Campaigns powered by effective targeting all start with the same thing: collecting the right data.

Your teams will…

Recognise and understand the types of data needed to target your audience
Ask better questions around the collection and analysis of data against business goals
Gain confidence in setting effective goals and KPIs around data, and measuring activity