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Lessons in this course

Data & Targeting Essentials

Collecting, storing & analyzing customer data

Data & Targeting Best Practice

Using customer data to drive effective campaigns

Lesson trailer

HubSpot Video
 

About the course

In the digital world, personalization isn’t just a ‘nice to have’, it’s essential - but how do companies ensure they can deliver personalized experiences to audiences? Campaigns powered by effective targeting all start with the same thing: collecting the right data.
 

Your teams will…

  • Recognise and understand the types of data needed to target your audience
  • Ask better questions around the collection and analysis of data against business goals
  • Gain confidence in setting effective goals and KPIs around data, and measuring activity
 

Beneficial for

  • Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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