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Lessons in this course

Customer & Patient Journey Mapping Essentials for Sales

Developing insight and understanding for business advantage

Customer & Patient Journey Mapping Strategy for Sales

A strategic approach to identifying customer needs

Customer & Patient Journey Mapping Best Practice for Sales

A guide to leveraging data and technology for an optimised customer experience

Lesson trailer

HubSpot Video

About the course

The customer & patient journey mapping process allows you to continuously evaluate the experiences customers and patient have with your brand across all touchpoints, then translate those experiences and pain points into actionable insights. Designed for sales professionals, these courses explore this innovative data-driven approach for improving customer & patient understanding and boosting sales.

Your teams will…

  • Gain an appreciation of customer and patient needs
  • Understand the role of different touchpoints in a customer journey
  • Make better data-driven decisions on messaging and content

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