‹ Back to courses

Customer & Patient Journey Mapping for Sales

Course Banner

Lessons in this course

Customer & Patient Journey Mapping Essentials for Sales

Developing insight and understanding for business advantage

Customer & Patient Journey Mapping Strategy for Sales

A strategic approach to identifying customer needs

Customer & Patient Journey Mapping Best Practice for Sales

A guide to leveraging data and technology for an optimised customer experience

Lesson trailer

About the course

The customer & patient journey mapping process allows you to continuously evaluate the experiences customers and patient have with your brand across all touchpoints, then translate those experiences and pain points into actionable insights. Designed for sales professionals, these courses explore this innovative data-driven approach for improving customer & patient understanding and boosting sales.

Your teams will…

  • Gain an appreciation of customer and patient needs
  • Understand the role of different touchpoints in a customer journey
  • Make better data-driven decisions on messaging and content

Beneficial for


Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.


Our courses are just one part of our process.

To find out more about how we build, plan and launch programs head to the process page.

Find out more