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Customer & Patient Journey Mapping for Marketing

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Lessons in this course

Customer & Patient Journey Mapping Essentials for Marketing

Gaining a competitive advantage on customer insight

Customer & Patient Journey Mapping Strategy for Marketing

Identifying opportunities to improve the customer experience

Customer & Patient Journey Mapping Best Practice for Marketing

Leveraging digital to optimize engagement with your brand

Lesson trailer

About the course

The customer journey mapping process allows you to gain an all-important customer perspective on your brand, giving you a deeper understanding of their needs and motivations. Designed for marketing professionals, this course delves into how to use journey mapping to understand customer behaviors and mindsets and translate those experiences and pain points into actionable insights.

Your teams will…

  • Appreciate the experiences both customers and patients have with your brand
  • Understand the core elements of journey mapping strategy
  • Better understand the journey customers and patients travel through

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