Lessons in this course
About the courseThe customer journey mapping process allows you to gain an all-important customer perspective on your brand, giving you a deeper understanding of their needs and motivations. Designed for marketing professionals, this course delves into how to use journey mapping to understand customer behaviors and mindsets and translate those experiences and pain points into actionable insights.
Your teams will…
- Appreciate the experiences both customers and patients have with your brand
- Understand the core elements of journey mapping strategy
- Better understand the journey customers and patients travel through