Lessons in this course
CRM Essentials
Leveraging data to maintain individual relationships with customers
CRM Best Practice
Improving and building on your CRM strategy
Lesson trailer
About the course
Leveraging data and technology to drive effective communication, Customer Relationship Management - or CRM - plays a vital role across the entire customer journey. In these courses, your teams will explore how a CRM system can use technology, including AI, to help optimize each stage - from generating awareness, to encouraging repeat business and customer loyalty.
Your teams will…
- Develop understanding around what CRM is and the extent of a CRM ecosystem
- Recognize the key considerations for developing CRM strategy
- Appreciate how to leverage AI within CRM to drive acquisition, engagement, loyalty, and retention
Beneficial for
Marketing and Sales
Ready to build a learning path?
If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.
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To find out more about how we build, plan and launch programs head to the process page.
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