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Lessons in this course

CRM Essentials

How businesses maintain individual relationships with customers

CRM Best Practice

Building an effective strategy to deliver business-wide impact

Lesson trailer

HubSpot Video

About the course

Customer Relationship Management - or CRM - plays a vital role across the entire customer journey. In these lessons your teams will explore how a CRM system can help optimize each stage - from generating awareness, to encouraging repeat business and customer loyalty.

Your teams will…

  • Understand how to create a consumer-centric organization using CRM
  • Develop a more collaborative environment to help break down departmental silos
  • Understand how to set goals and track the success of your CRM strategy

Beneficial for

  • Sales and Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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