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Lessons in this course

Cookie Deprecation Essentials

What Are the Implications of Cookie Deprecation?

Cookie Deprecation Strategy

Immediate Preparations & Building Capabilities

Lesson trailer

HubSpot Video
 

About the course

With a growing demand for privacy in the online space, advertisers face new challenges including the deprecation of third party cookies. Brands must prepare for a world without these pivotal tracking tools by maximizing first party data assets and building closer relationships with publishers and vendors.
 

Your teams will…

  • Understand how first and third party cookies work, and how they differ
  • Recognise what the implications of cookie deprecation will be for brands
  • Feel more confident about the different capabilities you’ll need to build within your organization
 

Beneficial for

  • Marketing

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