Cookie Deprecation

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Against a backdrop of a growing demand for privacy in the online space, advertisers face new challenges including the deprecation of third-party cookies in 2022. In these lessons, we explore what’s driving this change, how exactly cookies are affected and the substantial impact on brands. We provide a clear outline of what brands should be doing to prepare for a world without these pivotal tracking tools, such as maximising first-party data assets and building closer relationships with publishers and vendors.

Lesson Overview

Lesson 1

What Are the Implications of Cookie Deprecation?
Cookie deprecation will cause major disruption in the online advertising industry, and brands will face challenges as a result. This lesson outlines what it means and why it’s happening.

In this lesson you will learn:

  • How first and third-party cookies work, and how they differ
  • How and why the online advertising landscape is changing
  • What the implications of cookie deprecation will be for brands

Lesson 2