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Lessons in this course

Cookie Deprecation Essentials

What are the implications of cookie deprecation?

Cookie Deprecation Strategy

Immediate preparations & building capabilities

Lesson trailer

HubSpot Video
 

About the course

With a growing demand for privacy in the online space, advertisers face new challenges including the deprecation of third party cookies. Brands must prepare for a world without these pivotal tracking tools by maximizing first party data assets and building closer relationships with publishers and vendors.
 

Your teams will…

  • Understand how first and third party cookies work, and how they differ
  • Recognise what the implications of cookie deprecation will be for brands
  • Feel more confident about the different capabilities you’ll need to build within your organization
 

Beneficial for

  • Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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