Lessons in this course
About the courseWith a growing demand for privacy in the online space, advertisers face new challenges including the deprecation of third party cookies. Brands must prepare for a world without these pivotal tracking tools by maximizing first party data assets and building closer relationships with publishers and vendors.
Your teams will…
- Understand how first and third party cookies work, and how they differ
- Recognise what the implications of cookie deprecation will be for brands
- Feel more confident about the different capabilities you’ll need to build within your organization
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