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Content

Lessons in this course

Content Mindset

Why is content essential to every business function?

Content Strategy

Why taking an audience-first approach is crucial

Content Best Practice

Delivering value to audiences with effective planning & promotion

Lesson trailer

About the course

It’s almost impossible to overstate the significance of good content, and it’s essential to every business function. When it’s driven by an effective content strategy it pulls audiences in, it’s informative and personal, and it adds value.

Your teams will…

Develop a content mindset
Feel more confident about creating a content strategy that supports business goals
Feel better prepared to measure content effectiveness and evaluate ROI