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Content for Pharma & Healthcare

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Lessons in this course

Content Essentials for Pharma & Healthcare

The importance of a customer-centric mindset

Content Strategy for Pharma & Healthcare

Mapping & optimizing the customer journey

Content Best Practice for Pharma & Healthcare

Developing & implementing an effective plan

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About the course

Competing for your customers’ attention has never been more challenging - they expect to find accurate and up to date information when they need it. Providing consistent value with content is key to business success, and the ability to deliver it effectively is a real opportunity for brands.

Your teams will…

  • Understand how to transform the customer experience with content
  • Recognize the stages of the content lifecycle and the customer journey
  • Understand how customer data allows brands to deliver content with real value

Beneficial for

Marketing

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