Lessons in this course
Content Essentials for Pharma & Healthcare
The importance of a customer-centric mindset
Content Strategy for Pharma & Healthcare
Mapping & optimizing the customer journey
Content Best Practice for Pharma & Healthcare
Developing & implementing an effective plan
About the courseCompeting for your customers’ attention has never been more challenging - they expect to find accurate and up to date information when they need it. Providing consistent value with content is key to business success, and the ability to deliver it effectively is a real opportunity for brands.
Your teams will…
- Understand how to transform the customer experience with content
- Recognize the stages of the content lifecycle and the customer journey
- Understand how customer data allows brands to deliver content with real value
Highly effective courses are just one part of our process.
We take a full-circle approach. To learn more about how we build, plan and launch programs, check out our process.