Consumer Centricity

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Nowadays, businesses face steep competition and consumer expectations are higher than ever. So, now more than ever, it’s important for businesses to have a serious think about what they can do to be as consumer-centric as possible.

In this set of lessons, we explore how to collect the 'Voice of the Customer', and how this understanding can impact the way you run your business. We also take a look at the technological and cultural changes you can make to adopt a more consumer-centric approach, and we look at how you can measure the impact of putting the consumer at the heart of everything you do.

Lesson Overview

Lesson 1

Consumer Centricity Mindset
This lesson explores what consumer centricity is all about, how to gain a better understanding of your audience, and how this understanding can inform business decisions.

In this lesson you will learn:

  • How consumer expectations have transformed
  • What it means to adopt a consumer-centric mindset
  • How to collect the ‘Voice of the Customer’
  • How businesses can interpret and act on consumer insights

Lesson 2

Consumer Centricity Best Practice
This lesson explores the technological and cultural changes you can make to adopt a more consumer-centric approach, and how you can measure the impact of putting the consumer at the heart of everything you do.

In this lesson you will learn:

  • About the technologies that help to collect and manage the ‘Voice of the Customer’
  • How AI can enable a more consumer-centric way of working
  • How changes in company culture can encourage a more consumer-centric approach
  • About the metrics that can track the positive impact of your consumer-centric approach