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Consumer Centricity

Lessons in this course

Consumer Centricity Mindset

Collecting & actioning consumer insights to meet changing expectations

Consumer Centricity Best Practice

Building capabilities, cultural change & measuring business impact

Lesson trailer

About the course

Today’s businesses face fierce competition and consumer expectations are higher than ever. So, now more than ever, it’s crucial for businesses to implement a consumer-centric strategy - one that puts the consumer at the heart of everything you do - and measure its impact.

Your teams will…

Develop a data-driven mindset around the needs and expectations of consumers
Understand how to segment your audience to deliver a more personalized experience
Have better conversations about the technology needed to create a more consumer-centric organization