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Brand Building in the Digital Age

Lessons in this course

The essential components & qualities of effective branding

Lesson trailer

About the course

A brand is a company’s most important intangible asset. Think of it as the ‘personality’ of a business: it’s responsible for evoking a complex set of emotional responses in current - and potential - customers. So, being able to measure its effectiveness is key.

Your teams will…

Feel more confident in defining and positioning your brand in the digital world
Feel better prepared and ready to discuss brand strategy in-house and with agencies