Lessons in this course
About the courseA brand is a company’s most important intangible asset. Think of it as the ‘personality’ of a business: it’s responsible for evoking a complex set of emotional responses in current - and potential - customers. So, being able to measure its effectiveness is key.
Your teams will…
- Feel more confident in defining and positioning your brand in the digital world
- Feel better prepared and ready to discuss brand strategy in-house and with agencies
- Sales and Marketing
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Average increase in knowledge