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Lessons in this course

Brand Building in the Digital Age

The essential components & qualities of effective branding

Lesson trailer

HubSpot Video

About the course

A brand is a company’s most important intangible asset. Think of it as the ‘personality’ of a business: it’s responsible for evoking a complex set of emotional responses in current - and potential - customers. So, being able to measure its effectiveness is key.

Your teams will…

  • Feel more confident in defining and positioning your brand in the digital world
  • Feel better prepared and ready to discuss brand strategy in-house and with agencies

Beneficial for

  • Sales and Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

Contact Us Here

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We take a full-circle approach. To learn more about how we build, plan and launch programs, check out our process.