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Lessons in this course

Brand Building in the Digital Age

The essential components & qualities of effective branding

Lesson trailer

HubSpot Video
 

About the course

A brand is a company’s most important intangible asset. Think of it as the ‘personality’ of a business: it’s responsible for evoking a complex set of emotional responses in current - and potential - customers. So, being able to measure its effectiveness is key.
 

Your teams will…

  • Feel more confident in defining and positioning your brand in the digital world
  • Feel better prepared and ready to discuss brand strategy in-house and with agencies
 

Beneficial for

  • Sales and Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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