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Lessons in this course

B2B Communications Essentials

Why businesses need to transform the way they communicate

B2B Communications Strategy

The essential components of an effective communications strategy

B2B Communications Best Practice

Planning & implementing an impactful communications strategy

Lesson trailer

HubSpot Video

About the course

Traditionally, B2B companies tended to focus their communications on businesses they were selling to directly. But with more channels and information available to buyers than ever before, the B2B landscape has shifted dramatically, and these businesses must transform the ways they communicate.

Your teams will…

  • Understand how to take advantage of opportunities to reach buyers
  • Feel better prepared and ready to apply B2C communications tactics in a B2B context
  • Increase confidence in planning and executing a B2B communications strategy

Beneficial for

  • Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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