Lessons in this course
About the courseTraditionally, B2B companies tended to focus their communications on businesses they were selling to directly. But with more channels and information available to buyers than ever before, the B2B landscape has shifted dramatically, and these businesses must transform the ways they communicate.
Your teams will…
- Understand how to take advantage of opportunities to reach buyers
- Feel better prepared and ready to apply B2C communications tactics in a B2B context
- Increase confidence in planning and executing a B2B communications strategy
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