Lessons in this course
B2B Communications Essentials
Why businesses need to transform the way they communicate
B2B Communications Strategy
The essential components of an effective communications strategy
B2B Communications Best Practice
Planning & implementing an impactful communications strategy
About the courseTraditionally, B2B companies tended to focus their communications on businesses they were selling to directly. But with more channels and information available to buyers than ever before, the B2B landscape has shifted dramatically, and these businesses must transform the ways they communicate.
Your teams will…
- Understand how to take advantage of opportunities to reach buyers
- Feel better prepared and ready to apply B2C communications tactics in a B2B context
- Increase confidence in planning and executing a B2B communications strategy
Average rating out of 5
Average increase in knowledge
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