Ad Verification

A Guide to Viewability, Ad Fraud & Brand Safety

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A huge amount of advertising spend is now wasted due to ads that, for various reasons, aren’t seen by the right users - if they’re even seen by users at all. Ad verification aims to verify where ads are being served in order to reduce this wasted spend, and to protect both advertisers and publishers against any damage that could be caused by misplaced advertising. In this lesson, we begin by exploring what ad verification is, and how it works. We then take an in-depth look into the three key issues that ad verification tools address: viewability, ad fraud and brand safety.

In this lesson you will learn:

  • About the discipline of ad verification and how it works
  • What viewability is and how it can be improved
  • The threat ad fraud prevents and how it can be mitigated
  • Why brand safety is so important