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Lessons in this course

Ad Tech Explained Part 1

How do digital advertising campaigns work?

Ad Tech Explained Part 2

How ad tech is used to execute successful campaigns

Lesson trailer

HubSpot Video
 

About the course

Digital ad campaigns can now be run on a wide variety of platforms, and require increasingly sophisticated tools and techniques. With ad tech training, your teams will understand how all this technology works and learn how to maximize the opportunities available.
 

Your teams will…

  • Understand what to look for in a good campaign plan
  • Understand how different types of ad tech are used together to execute personalized campaigns
  • Have better conversations about ad tech and programmatic trading with agency partners
 

Beneficial for

  • Marketing

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