Shifting customer behaviour, the rise of D2C disruptors, eCommerce and an increasingly empowered and educated customer are all factors that are fundamentally changing the consumer healthcare sector.
The industry is undergoing a period of significant change and disruption, as technology changes the consumer healthcare sector beyond recognition.
Legacy brands now need to understand how to navigate this new digital landscape and accelerate their digital transformation in order to maintain - and grow - market share. To ensure future success, teams need to be equipped with the right skills to understand and leverage digital technologies and meet the demands of a modern consumer.
This report identifies the influencing forces and resultant trends & opportunities in the Consumer Healthcare industry and gives some examples of how certain brands are tackling these opportunities in four key areas:
D2C (Direct to Consumer)
- Big Data