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Content and Channel Optimization

COVID-19 Changed the World of Beauty Forever – Here's How to Apply Their Learnings to Your eCommerce Strategy

Leading beauty brands are differentiating online by telling a sustainability innovation story that f…

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Strategy and Innovation

Avoid Competitor FOMO: Here's What the Most Innovative CPG Brands Are Doing Right Now

Non-alcoholic spirits brand Pentire, toiletries brand This Works and Asian food brand Itsu Grocery a…

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Strategy and Innovation

Customer Experience is Still King - Here’s Why...

While many brands and businesses will claim to always put their customers first, there can be a star…

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Strategy and Innovation

Digital Strategy: What's Changed and What's the Same?

The global pandemic has had a massive impact on lives all around the world – and before we talk busi…

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Content and Channel Optimization

Shedding a Light on Dark Data

The digital world generates an enormous amount of data – in fact, over 2.5 quintillion bytes every d…

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Data and Insights

How the Worlds Biggest Supermarkets Are Harnessing Digital to Transform the Way We Shop

A supermarket revolution is in full swing. As many retailers struggle to adapt to digital transforma…

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