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Data and Insights

The Countdown to Cookie Deprecation: Act Fast or Risk Getting Caught Out

Google has announced sweeping policy changes which will spell a dramatic shakeup of the online adver…

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Data and Insights

Could Analytics Hold the Key to Your Success?

As of October 2020, there are 4.66 billion active Internet users globally. Those people use websites…

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Content and Channel Optimization

Shedding a Light on Dark Data

The digital world generates an enormous amount of data – in fact, over 2.5 quintillion bytes every d…

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Data and Insights

How Sales Analytics Tools Can Boost Your Business

Thanks to the success of data-informed sales strategies, companies are rapidly abandoning their ‘gut…

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Data and Insights

How the Worlds Biggest Supermarkets Are Harnessing Digital to Transform the Way We Shop

A supermarket revolution is in full swing. As many retailers struggle to adapt to digital transforma…

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Data and Insights

How can you successfully leverage the power of data?

It’s a tough time to be a marketer in this era of Big Data.  Massive breaches of data privacy such a…

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Data and Insights

Across the Pond: How the smartest companies in the US are harnessing GDPR

For many businesses in the US the landmark data privacy ruling GDPR can spark feelings of fear and d…

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