What is the digital shelf? How does it impact your eCommerce business?
Mastering the digital shelf is the key to success in eCommerce. It influences how your customers per...
Nov 1, 2022
3 min read
In recent years, eCommerce training has experienced exponential growth. While we can’t all be Amazon, many opportunities are available to level up your eCommerce offering and deliver the best customer experience.
To help you develop your eCommerce strategies, we’ve collated the best-in-class eCommerce learnings so you can create a customer-centric, omnichannel, profitable experience.
What do Amazon, eBay, Rakuten, Aliexpress, Walmart and Etsy have in common? They're among the top 10 websites for eCommerce and shopping worldwide.
Most of these eCommerce giants have been built entirely from clicks, not bricks. They laid the foundations for the eCommerce experience consumers have come to know, love and expect.
With the right know-how and learning, every brand can tap into this $5.7 trillion market opportunity. Predicted to reach an $8.1 trillion market worth and a 27% share of total retail sales by 2026, it shows no signs of slowing down.
But that doesn’t mean the journey will be plain sailing. Succeeding in this crowded eCommerce landscape will take clear goals, effective strategizing and the awareness of blockers for growth.
Competition in the online shopping space is fierce. Just one tiny blip in the journey and a customer can be gone forever — or worse still, straight to your competitors.
Here are some key challenges of user journeys you should mitigate as an online retailer:
But how do you overcome these challenges?
Users want a seamless shopping experience from the moment of inspiration to the point of purchase. This requires a holistic experience that integrates customer data to provide personalized interactions for a continuous, connected journey.
Get a feel of what successful eCommerce looks like by taking inspiration from these best-in-class eCommerce brands.
<Credit: Sephora UK>
A traditional brick-and-mortar retailer, Sephora is a stand-out example of a brand that takes a clever omnichannel approach.
It does this by blending in-store experiences with digital platforms, linking the offline and online customer journey into a holistic shopping experience.
Sephora also goes one step further by merging its digital and physical retail teams and adopting data-driven strategies to turn customer insights into growth.
<Credit: In The Style>
Born as an eCommerce fashion brand, In The Style (ITS) was always going to have a headstart over more traditional brands and retailers.
Through its differentiated influencer collaboration model, ITS adopts a digital and social-first approach to driving traffic and customer engagement.
Its eCommerce and digital marketing platform is designed to scale rapidly and efficiently to process considerable load variances caused by the hype surrounding collaboration launches. Plus, its proprietary systems improve customer retention and consistently optimize based on purchase frequency, resulting in higher conversion rates and revenue growth.
Looking ahead, retailers’ top priorities are catering to the customer lifecycle, delivering omnichannel experiences, leveraging automation and enhancing loyalty — all critical ingredients to eCommerce success.
By 2040, it’s estimated that 95% of all purchases will be made through eCommerce. So, now’s the time to improve your learning and create the right strategy for your business.
To help you, here are some top tips for eCommerce success.
In the world of eCommerce, success doesn’t happen overnight. While it may seem that some brands burst onto the scene overnight, in reality, it takes learning, planning and strategizing to reach the heights of success.
Keeping up with the ever-changing eCommerce market doesn’t have to be as difficult as it seems. With the right training and development, you can stay ahead.
That’s where we come in. At Circus Street, we offer a wide range of tailored lessons dedicated to the world of eCommerce.
Get in touch and we can start helping with your digital learning journey.