GroupM is one of the most well-respected marketing agencies in the world. As the world’s largest media investment group, it serves as the parent company to media agencies Mindshare, MediaCom, Wavemaker, m/SIX, Essence, NEO and GroupM Digital. Since its inception in 2003, GroupM’s agencies have worked with notable clients from Kimberly-Clark to Molson, Mars to Google and won countless awards and accolades: just this year, Mediacom was named Media Network of the Year at Cannes.
Circus Street have been working with GroupM’s agencies for the past 4 years, and in July of this year we launched our digital training to GroupM Canada.
For GroupM Canada, the challenge was to create a common language across all their agencies. A key priority for the group is to develop their employee’s digital skills to ensure they are equipped to drive continuous innovation for their clients. As the marketplace continues to integrate and grow, it is a key priority across the agency to build digital capabilities, as Stuart Garvie, CEO of Group M Canada, notes below.
Devon MacDonald, CEO of Mindshare, agreed: “It’s critical for us to continue to invest in our talent, and for them to invest in themselves”, he says. “I’ve been thrilled with the product from Circus Street and its ability to ramp up my entire team to level set our nomenclature and understanding of the digital media marketplace.”
Circus Street worked with GroupM to design learning journeys across each of the agencies, to ensure they could all step up and upskill together. Lesson plans were tailored according to seniority and job role, to ensure that staff were receiving relevant learnings that would help to improve their confidence when executing digital strategy with partners and clients.
“I think the outcome of the program will be better retention of our staff and better conversations with a deeper understanding and a common language, both internally and with our clients and partners,” says Stuart Garvie. “Those better conversations are going to drive better outcomes for our clients and then we should see that in our client retention and our new business performance.”