eCommerce has changed drastically since the world entered a global pandemic, this blog looks at the numbers behind the impact and what to expect in our new lesson.
Businesses collect huge amounts of data everyday, but most of it goes unused. This “dark data” could be holding valuable insights for your business, and without a digital measurement plan in place companies might overspend on ad campaigns, miss revenue opportunities or overlook important trends. Find out how a digital measurement plan can benefit your entire business.
An increased number of global smartphone users brings as many challenges as it does opportunities. Customers expect more from their mobile experience, but their mobile behaviour can help you to be more precise in your marketing efforts.
Search engine results pages are becoming increasingly complex. Not only are multiple formats displayed, but personalisation is affecting how each individual will see a results page.
The ultimate goal of search marketing is to gain the top spot on the results page, but with competition for space, and complexity of search engine results pages increasing, this goal can be difficult to achieve. PPC is a powerful tool for both users and advertisers.
It's a tough time to be a marketer in this era of Big Data. So how can marketers and advertisers navigate between using data for personalised interactions, while avoiding the pitfalls of data misuse.
Digital advertising is an extremely fast growing area, the projected year-on-year increase in spend far exceeds any other medium. Corresponding growth in the the number of places ads can appear increases the need to know all the ins and outs of the word of Ad Tech.
Global spending on digital advertising is projected to exceed $333 billion in 2019. But, marketers believe that 30% of this is 'wasted'. What do we mean when we way that advertising budget as been wasted? And what can be done to stop it?
SEO isn't dead and it remains one of the most important ways you can drive traffic and potential business to your web properties. But if you’re not an SEO expert, and search marketing doesn’t really come into your day-to-day role, why do you need to understand it?
When it comes to online video, it’s pretty tough to get your message across quickly – so what’s the optimal length to make sure that viewers don’t tune out?