Philippa Gamse

Recent Posts

30 Sep 2020

The New Normal in eCommerce

eCommerce has changed drastically since the world entered a global pandemic, this blog looks at the numbers behind the impact and what to expect in our new lesson.

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14 Aug 2020

Shedding a Light on Dark Data

Businesses collect huge amounts of data everyday, but most of it goes unused. This “dark data” could be holding valuable insights for your business, and without a digital measurement plan in place companies might overspend on ad campaigns, miss revenue opportunities or overlook important trends. Find out how a digital measurement plan can benefit your entire business.

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6 May 2020

Discover how to harness a world of opportunities on mobile

An increased number of global smartphone users brings as many challenges as it does opportunities. Customers expect more from their mobile experience, but their mobile behaviour can help you to be more precise in your marketing efforts.

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6 Feb 2020

Cutting Through the Complexity: A Guide to Search Marketing

Search engine results pages are becoming increasingly complex. Not only are multiple formats displayed, but personalisation is affecting how each individual will see a results page.

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12 Nov 2019

Paid Search: Reaching for that Number 1 Spot

The ultimate goal of search marketing is to gain the top spot on the results page, but with competition for space, and complexity of search engine results pages increasing, this goal can be difficult to achieve. PPC is a powerful tool for both users and advertisers.

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6 Nov 2019

How can you successfully leverage the power of data?

It's a tough time to be a marketer in this era of Big Data. So how can marketers and advertisers navigate between using data for personalised interactions, while avoiding the pitfalls of data misuse.

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30 Jul 2019

Why Demystifying the Ad Tech Landscape Is the Key to More Effective Marketing

Digital advertising is an extremely fast growing area, the projected year-on-year increase in spend far exceeds any other medium. Corresponding growth in the the number of places ads can appear increases the need to know all the ins and outs of the word of Ad Tech.

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26 Jul 2019

How To Identify and Protect from Ad Fraud

Global spending on digital advertising is projected to exceed $333 billion in 2019. But, marketers believe that 30% of this is 'wasted'. What do we mean when we way that advertising budget as been wasted? And what can be done to stop it?

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14 Jun 2019

Why Great UX Is Essential to Business Success

Ensuring an effective user experience is critical to both acquiring and retaining quality customers. Find our more in our latest lessons on UX.

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12 Nov 2018

SEO: What's It Got to Do with Me?

SEO isn't dead and it remains one of the most important ways you can drive traffic and potential business to your web properties. But if you’re not an SEO expert, and search marketing doesn’t really come into your day-to-day role, why do you need to understand it?

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21 Aug 2018

Online Video Best Practice: How Long Should Your Videos Be?

When it comes to online video, it’s pretty tough to get your message across quickly – so what’s the optimal length to make sure that viewers don’t tune out?

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18 May 2018

The Struggle with Strategy

Nearly half of businesses running digital marketing tactics confess to having no strategy. With our new Digital Marketing Strategy lessons, you can make sure you don't get caught out!

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