Aidan Mark

Recent Posts

11 Jan 2019

Performance Marketing: Delivering Real World Results vs. Simple KPIs

With access to more data than ever before, many performance marketers will claim to know the audiences, keywords, creative executions and user journeys that best work for their brand and audience. They know how their campaigns perform in real time, and many will claim that they have complete visibility over exactly what is driving their sales – and at a very granular level. But is that view accurate?

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