Despite seeming like a technology that’s way off on the horizon, Artificial Intelligence has very much arrived and is already being put to effective use in marketing. But what is AI? And how it is being used by businesses to help achieve their objectives? We answer these important questions and explore how it can help businesses to better understand and serve their customers, from customer personas, product recommendations and dynamic pricing, to chatbots and sentiment analysis.
In this lesson you will learn:
- To gain an understanding of AI and how it’s being put to use in marketing
- To identify how different applications of AI can be used to achieve different objectives, and what you need to get started